Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Research & analysis
The Psychology of Sound: Understanding How Audio Influences Brand Perception
From the familiar ring of a Teams call to the strategic use of soundscapes – dive into the neuroscience of sonic branding and how audio cues shape the way consumers perceive and remember you.
Research & analysis
Harnessing Insights: Unveiling Statistics and Research on the Caller Experience
In this blog we’ll uncover global consumer caller insights and explore the telephony options for business leaders to help minimize frustrations, grow sales and improve the caller experience.
Guides & explainers
The Evolution of Telephony: From Analog to Cloud
Trace the evolution of telephony from analogue to cloud-based systems, and learn all about the key benefits of the cloud.
Expert comment
Brand spotlight: Airbnb
The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.
Research & analysis
Why do we find the sound of rain comforting?
And how can you leverage our collective love a good night’s sleep to your advantage?
Expert comment
Eurovision Song Contest 2023: Our experts’ picks
Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)
Guides & explainers
Making the most of LinkedIn’s new Audio Events feature
LinkedIn have announced a series of new features for Company Pages, including that caught our eye: Audio Events.
Guides & explainers
How to incorporate audio into your marketing plan
Wondering how we can support your business growth this year? You’ve come to the right place.
Guides & explainers
How brands got us hooked on our phones
A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.
