Why Alexa isn’t coming for your job – yet

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Why Alexa isn’t coming for your job – yet

Pre-pandemic predictions of the proliferation of digital assistants at work haven’t come to fruition — and there’s good reason why.

How brands got us hooked on our phones

Guides & explainers

How brands got us hooked on our phones

A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.

The changing role of sound in electric cars – and how leading brands are responding

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The changing role of sound in electric cars – and how leading brands are responding

Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?

Could your business say more, with less?

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Could your business say more, with less?

But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …

Long read: How voice artistry has changed over time

Guides & explainers

Long read: How voice artistry has changed over time

It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.

Should your brand have an accent?

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Should your brand have an accent?

For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?

Brand spotlight: Lincoln

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Brand spotlight: Lincoln

In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.

What your business can learn from TV theme tunes

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What your business can learn from TV theme tunes

At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.

Create a ‘tone of voice’ for your business in 10 minutes

Guides & explainers

Create a ‘tone of voice’ for your business in 10 minutes

When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.

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