Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Trends & opinion
The future of brand voice: Finding your voice
Broadly speaking, there are three types of voice that a business can use and adopt: Each is distinctively unique and suited to different environments – …
Trends & opinion
The future of brand voice: Look good, sound better
Businesses can communicate across more channels than ever before: multi-format advertising, social media, video, telephony, virtual assistants and, increasingly, AI-powered customer interactions. Voice is no …
Trends & opinion
Five ways to make your communications smarter, without losing the human touch
So where does AI create the most value for you? Here are five areas worth considering. 1. Give a better first impression Every customer journey …
Trends & opinion
AI in business comms: What’s actually happening right now?
One thing I’ve noticed recently is that many businesses still see AI as something they’ll get around to eventually. The thing is, they’re already using …
Trends & opinion
Customer intent is expensive to win. Don’t lose it in the customer journey.
Two changes that turn your phone system into a revenue driver. In our previous article, The quiet cost of poor customer communications in 2026, we …
Trends & opinion
The quiet cost of poor customer communications in 2026
First contact is your highest-converting moment. It’s easy to forget that every inbound inquiry is effectively a person trying to give you money. They’ve decided you’re worth the conversation and reached out. …
News & announcements
Your festive campaign is live. But can your phones handle the response?
We are exploring some of the best practices of telephony etiquette through audio branding.
Guides & explainers
Telephony Etiquette: The Best Practices for Professional Communication
We are exploring some of the best practices of telephony etiquette through audio branding.
Guides & explainers
The Power of Voice: How Audio Branding Can Enhance Customer Experience
Creating a cohesive brand voice across channels is the perfect way to build a deep connection with your customers.