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Brand spotlight: Airbnb

Expert comment

Brand spotlight: Airbnb

The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.

Why do we find the sound of rain comforting?

Research & analysis

Why do we find the sound of rain comforting?

And how can you leverage our collective love a good night’s sleep to your advantage?

Eurovision Song Contest 2023: Our experts’ picks

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Eurovision Song Contest 2023: Our experts’ picks

Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)

Making the most of LinkedIn’s new Audio Events feature

Guides & explainers

Making the most of LinkedIn’s new Audio Events feature

LinkedIn have announced a series of new features for Company Pages, including that caught our eye: Audio Events.

How to incorporate audio into your marketing plan

Guides & explainers

How to incorporate audio into your marketing plan

Wondering how we can support your business growth this year? You’ve come to the right place.

How brands got us hooked on our phones

Guides & explainers

How brands got us hooked on our phones

A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.

The changing role of sound in electric cars – and how leading brands are responding

Expert comment

The changing role of sound in electric cars – and how leading brands are responding

Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?

Could your business say more, with less?

Expert comment

Could your business say more, with less?

But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …

Long read: How voice artistry has changed over time

Guides & explainers

Long read: How voice artistry has changed over time

It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.