Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Expert comment
Brand spotlight: Airbnb
The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.
Research & analysis
Why do we find the sound of rain comforting?
And how can you leverage our collective love a good night’s sleep to your advantage?
Expert comment
Eurovision Song Contest 2023: Our experts’ picks
Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)
Guides & explainers
Making the most of LinkedIn’s new Audio Events feature
LinkedIn have announced a series of new features for Company Pages, including that caught our eye: Audio Events.
Guides & explainers
How to incorporate audio into your marketing plan
Wondering how we can support your business growth this year? You’ve come to the right place.
Expert comment
Why Alexa isn’t coming for your job – yet
Pre-pandemic predictions of the proliferation of digital assistants at work haven’t come to fruition — and there’s good reason why.
Guides & explainers
How brands got us hooked on our phones
A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.
Expert comment
The changing role of sound in electric cars – and how leading brands are responding
Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?
Expert comment
Could your business say more, with less?
But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …