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Creating Memorable On-Hold Experiences: Tips for Effective Audio Branding

Guides & explainers

Creating Memorable On-Hold Experiences: Tips for Effective Audio Branding

The strategy behind on-hold marketing productions that resonate long after the call ends.

Sound Strategy: Enhancing Brand Presence Through Multilingual Audio

Guides & explainers

Sound Strategy: Enhancing Brand Presence Through Multilingual Audio

Multilingual Audio Branding is an intricate dance mastered by global giants like Coca-Cola and McDonald’s. Explore how culturally nuanced sound design and localized voiceovers can amplify your global presence while maintaining authenticity at a local level.

The Psychology of Sound: Understanding How Audio Influences Brand Perception

Research & analysis

The Psychology of Sound: Understanding How Audio Influences Brand Perception

From the familiar ring of a Teams call to the strategic use of soundscapes – dive into the neuroscience of sonic branding and how audio cues shape the way consumers perceive and remember you.

Harnessing Insights: Unveiling Statistics and Research on the Caller Experience

Research & analysis

Harnessing Insights: Unveiling Statistics and Research on the Caller Experience

In this blog we’ll uncover global consumer caller insights and explore the telephony options for business leaders to help minimize frustrations, grow sales and improve the caller experience.

The Evolution of Telephony: From Analog to Cloud

Guides & explainers

The Evolution of Telephony: From Analog to Cloud

Trace the evolution of telephony from analogue to cloud-based systems, and learn all about the key benefits of the cloud.

Brand spotlight: Airbnb

Expert comment

Brand spotlight: Airbnb

The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.

Why do we find the sound of rain comforting?

Research & analysis

Why do we find the sound of rain comforting?

And how can you leverage our collective love a good night’s sleep to your advantage?

Eurovision Song Contest 2023: Our experts’ picks

Expert comment

Eurovision Song Contest 2023: Our experts’ picks

Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)

Making the most of LinkedIn’s new Audio Events feature

Guides & explainers

Making the most of LinkedIn’s new Audio Events feature

LinkedIn have announced a series of new features for Company Pages, including that caught our eye: Audio Events.