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Creating Memorable On-Hold Experiences: Tips for Effective Audio Branding

Guides & explainers

Creating Memorable On-Hold Experiences: Tips for Effective Audio Branding

The strategy behind on-hold marketing productions that resonate long after the call ends.

Sound Strategy: Enhancing Brand Presence Through Multilingual Audio

Guides & explainers

Sound Strategy: Enhancing Brand Presence Through Multilingual Audio

Multilingual Audio Branding is an intricate dance mastered by global giants like Coca-Cola and McDonald’s. Explore how culturally nuanced sound design and localized voiceovers can amplify your global presence while maintaining authenticity at a local level.

The Evolution of Telephony: From Analog to Cloud

Guides & explainers

The Evolution of Telephony: From Analog to Cloud

Trace the evolution of telephony from analogue to cloud-based systems, and learn all about the key benefits of the cloud.

Making the most of LinkedIn’s new Audio Events feature

Guides & explainers

Making the most of LinkedIn’s new Audio Events feature

LinkedIn have announced a series of new features for Company Pages, including that caught our eye: Audio Events.

How brands got us hooked on our phones

Guides & explainers

How brands got us hooked on our phones

A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.

Long read: How voice artistry has changed over time

Guides & explainers

Long read: How voice artistry has changed over time

It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.

Create a ‘tone of voice’ for your business in 10 minutes

Guides & explainers

Create a ‘tone of voice’ for your business in 10 minutes

When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.

5 reasons to rebrand (and 2-and-a-half reasons not to)

Guides & explainers

5 reasons to rebrand (and 2-and-a-half reasons not to)

In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.

Everything you always wanted to know about sonic logos (but were too afraid to ask)

Guides & explainers

Everything you always wanted to know about sonic logos (but were too afraid to ask)

Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.