Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Guides & explainers
Telephony Etiquette: The Best Practices for Professional Communication
We are exploring some of the best practices of telephony etiquette through audio branding.
Guides & explainers
The Power of Voice: How Audio Branding Can Enhance Customer Experience
Creating a cohesive brand voice across channels is the perfect way to build a deep connection with your customers.
Guides & explainers
The importance of audio branding in the digital age
In an era of information overload and shrinking attention spans, sound cuts through as an effective tool for communication.
Guides & explainers
Optimising Your Telephony System: Making Your Phone System Work Harder So You Don’t Have To
Learn how to transform every call into a seamless, branded interaction that boosts customer satisfaction and uncovers new business opportunities.
Guides & explainers
Creating Memorable On-Hold Experiences: Tips for Effective Audio Branding
The strategy behind on-hold marketing productions that resonate long after the call ends.
Guides & explainers
Sound Strategy: Enhancing Brand Presence Through Multilingual Audio
Multilingual Audio Branding is an intricate dance mastered by global giants like Coca-Cola and McDonald’s. Explore how culturally nuanced sound design and localised voiceovers can amplify your global presence while maintaining authenticity at a local level.
Research & analysis
The Psychology of Sound: Understanding How Audio Influences Brand Perception
From the familiar ring of a Teams call to the strategic use of soundscapes – dive into the neuroscience of sonic branding and how audio cues shape the way consumers perceive and remember you.
Research & analysis
Harnessing Insights: Unveiling Statistics and Research on the Caller Experience
In this blog we’ll uncover global consumer caller insights and explore the telephony options for business leaders to help minimise frustrations, grow sales and improve the caller experience.
Guides & explainers
The Evolution of Telephony: From Analogue to Cloud
Trace the evolution of telephony from analogue to cloud-based systems, and learn all about the key benefits of the cloud.