Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Expert comment
Brand spotlight: Airbnb
The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.
Research & analysis
Why do we find the sound of rain comforting?
And how can you leverage our collective love a good night’s sleep to your advantage?
Expert comment
Eurovision Song Contest 2023: Our experts’ picks
Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)
Guides & explainers
Making the most of LinkedIn’s new Audio Events feature
LinkedIn have announced a series of new features for Company Pages, including that caught our eye: Audio Events.
Guides & explainers
How to incorporate audio into your marketing plan
Wondering how we can support your business growth this year? You’ve come to the right place.
Guides & explainers
How brands got us hooked on our phones
A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.
Expert comment
The changing role of sound in electric cars – and how leading brands are responding
Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?
Expert comment
Could your business say more, with less?
But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …
Guides & explainers
Long read: How voice artistry has changed over time
It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.
