Pre-pandemic predictions of the proliferation of digital assistants at work haven’t come to fruition — and there’s good reason why.

A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.

Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?

But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …

It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.

For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?

In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.

At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.

When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.