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Joshua Cassel: How we’re revolutionising our post-production process

Interviews

Joshua Cassel: How we’re revolutionising our post-production process

Audio post-production can make a huge difference to the perceived quality of your communications – and our new process makes them sound better than ever.

Creative ways to introduce and reinforce differentiation during a rebrand

Guides & explainers

Creative ways to introduce and reinforce differentiation during a rebrand

Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.

How to create the perfect playlist for every type of workout

Guides & explainers

How to create the perfect playlist for every type of workout

Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!

Reinvigorate your soundscape (for your mental health’s sake)

Expert comment

Reinvigorate your soundscape (for your mental health’s sake)

It’s February already, but 2022 still feels fresh out of its box – and with the uncertainties of the pandemic not entirely behind us, it’s as important as ever to make space for our mental wellbeing.

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Guides & explainers

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.

How to incorporate audio into your marketing plan for 2022

Guides & explainers

How to incorporate audio into your marketing plan for 2022

It’s planning season, and we’re having fruitful conversations with our clients about how we can support their business growth in 2022.

The musical trends sweeping the holidays

Expert comment

The musical trends sweeping the holidays

Music plays an integral part in creating atmosphere and influencing emotion. How are brands using music to hold guide our mood in the 2021 holiday season?

Thanks, Mariah – but it’s not you, it’s us

Expert comment

Thanks, Mariah – but it’s not you, it’s us

We love the classics, but we know that the same old festive tracks can get repetitive year after year – so we’ve created a comprehensive Spotify playlist of less well-worn holiday songs.

The top music moments of 2021

Expert comment

The top music moments of 2021

We almost can’t believe it’s almost time for another New Year, but looking back on 2021 we’ve realised that it was a year packed with great songs and important music milestones.

Sound Ideas

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