Trends & opinion
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Trends & opinion
Brand spotlight: HM Armed Forces
With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.
Guides & explainers
5 reasons to rebrand (and 2-and-a-half reasons not to)
In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.
Guides & explainers
Everything you always wanted to know about sonic logos (but were too afraid to ask)
Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.
Trends & opinion
Our favourite recent rebrands
Looking for inspiration? We’ve picked out five of our favourite rebrands from the last couple of years and explained why they work so well.
Guides & explainers
How to ensure consistency in your brand
87% of customers think brands should work harder at delivering a consistent experience – and consistent presentation of a brand has been seen to increase revenue by 33%.
Interviews
The musical minds behind our greatest innovation
We create a new piece of music for every client who signs up for our service. That sounds daunting… but the creative brilliance of two team members solved that.
Interviews
Joshua Cassel: How we’re revolutionising our post-production process
Audio post-production can make a huge difference to the perceived quality of your communications – and our new process makes them sound better than ever.
Guides & explainers
Creative ways to introduce and reinforce differentiation during a rebrand
Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.
Guides & explainers
How to create the perfect playlist for every type of workout
Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!