Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Guides & explainers
5 reasons to rebrand (and 2-and-a-half reasons not to)
In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.
Guides & explainers
Everything you always wanted to know about sonic logos (but were too afraid to ask)
Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.
Expert comment
Our favourite recent rebrands
Looking for inspiration? We’ve picked out five of our favourite rebrands from the last couple of years and explained why they work so well.
Guides & explainers
How to ensure consistency in your brand
87% of customers think brands should work harder at delivering a consistent experience – and consistent presentation of a brand has been seen to increase revenue by 33%.
Interviews
The musical minds behind our greatest innovation
We create a new piece of music for every client who signs up for our service. That sounds daunting… but the creative brilliance of two team members solved that.
Interviews
Joshua Cassel: How we’re revolutionising our post-production process
Audio post-production can make a huge difference to the perceived quality of your communications – and our new process makes them sound better than ever.
Guides & explainers
Creative ways to introduce and reinforce differentiation during a rebrand
Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.
Guides & explainers
How to create the perfect playlist for every type of workout
Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!
Expert comment
Reinvigorate your soundscape (for your mental health’s sake)
It’s February already, but 2022 still feels fresh out of its box – and with the uncertainties of the pandemic not entirely behind us, it’s as important as ever to make space for our mental wellbeing.