Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!

It’s February already, but 2022 still feels fresh out of its box – and with the uncertainties of the pandemic not entirely behind us, it’s as important as ever to make space for our mental wellbeing.

Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.

Music plays an integral part in creating atmosphere and influencing emotion. How are brands using music to hold guide our mood in the 2021 holiday season?

We love the classics, but we know that the same old festive tracks can get repetitive year after year – so we’ve created a comprehensive Spotify playlist of less well-worn holiday songs.

We almost can’t believe it’s almost time for another New Year, but looking back on 2021 we’ve realised that it was a year packed with great songs and important music milestones.

Across the world, brands big and small are using audio ever more effectively; as 2021 draws to a close, we wanted to take a look back over the last 12 months and give credit where it’s due.

We’ll help you identify the right voice artist for your business and help you script what to say – so where should you be using it, and why?

Who should it be? Should it be the boss? We’ve put together this short guide to help you identify the best person (or people) for the job.