Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ
TikTok: The key to unlocking Gen Z

Guides & explainers

TikTok: The key to unlocking Gen Z

Fast food, fast fashion, fast content – as our phones become a larger part of our lives, we want things now. How can your brand win on today’s hottest social media network?

RIP ringtones: the death of the personalised polyphonic

Expert comment

RIP ringtones: the death of the personalised polyphonic

Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?

Music: Uniting people around the world

Expert comment

Music: Uniting people around the world

Research shows that it can encourage the release of endorphins and create positive emotion, and there’s even research that may suggest it helps Alzheimer’s patients with their symptoms.

Sounding out the competition

Expert comment

Sounding out the competition

For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.

Brand slogans: small words, big impact

Expert comment

Brand slogans: small words, big impact

In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.

Hereditary: The scare in the sound

Research & analysis

Hereditary: The scare in the sound

We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.

Sound Ideas

Sign up to our monthly insights report to find out what’s happening at the crossroads of audio and branding – delivered directly to your inbox.