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Brand slogans: small words, big impact

Expert comment

Brand slogans: small words, big impact

In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.

Hereditary: The scare in the sound

Research & analysis

Hereditary: The scare in the sound

We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.

Sound Ideas

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