Expert comment
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Expert comment
The best of 2020: advances in audio tech
2020 has thrown up many new challenges, but despite this, audio has still managed to create a buzz. We’ve looked back at the last year to find a few ‘highlights’ amid the madness.
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The faces behind our favourite voices
We’ve come a long way since radio pioneer Reginald Fessenden broadcast the first ever music and voice program over the airwaves in 1906…
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Why the telephone is so important to businesses during holiday season
By maximising the communicative power of your telephone, you’ll keep callers informed and seize potential promotional opportunities – all while spreading a little festive cheer.
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Fuelling the imagination at every audio touchpoint
Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.
Expert comment
Marketing in 2020: Why audio is your most effective tool
Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.
Expert comment
Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen
As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.
Guides & explainers
Creating the caller journey: First impressions
Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.
Guides & explainers
The history of the telephone: A revolution in communication
There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.
Research & analysis
“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19
We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.