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Brand spotlight: HM Armed Forces

Research & analysis

Brand spotlight: HM Armed Forces

With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.

5 reasons to rebrand (and 2-and-a-half reasons not to)

Guides & explainers

5 reasons to rebrand (and 2-and-a-half reasons not to)

In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.

Everything you always wanted to know about sonic logos (but were too afraid to ask)

Guides & explainers

Everything you always wanted to know about sonic logos (but were too afraid to ask)

Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.

Our favourite recent rebrands

Expert comment

Our favourite recent rebrands

Looking for inspiration? We’ve picked out five of our favourite rebrands from the last couple of years and explained why they work so well.

How to ensure consistency in your brand

Guides & explainers

How to ensure consistency in your brand

87% of customers think brands should work harder at delivering a consistent experience – and consistent presentation of a brand has been seen to increase revenue by 33%.

The musical minds behind our greatest innovation

Interviews

The musical minds behind our greatest innovation

We create a new piece of music for every client who signs up for our service. That sounds daunting… but the creative brilliance of two team members solved that.

Joshua Cassel: How we’re revolutionising our post-production process

Interviews

Joshua Cassel: How we’re revolutionising our post-production process

Audio post-production can make a huge difference to the perceived quality of your communications – and our new process makes them sound better than ever.

Creative ways to introduce and reinforce differentiation during a rebrand

Guides & explainers

Creative ways to introduce and reinforce differentiation during a rebrand

Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Expert comment

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.