From the familiar ring of a Teams call to the strategic use of soundscapes – dive into the neuroscience of sonic branding and how audio cues shape the way consumers perceive and remember you.

In this blog we’ll uncover global consumer caller insights, and explore the telephony options for business leaders to help minimise frustrations, grow sales and improve the caller experience.

And how can you leverage our collective love a good night’s sleep to your advantage?

In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.

With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.

Music plays an integral part in creating atmosphere and influencing emotion. How are brands using music to hold guide our mood in the 2021 holiday season?

Across the world, brands big and small are using audio ever more effectively; as 2021 draws to a close, we wanted to take a look back over the last 12 months and give credit where it’s due.

New research commissioned by PHMG has revealed that telephone usage is up significantly over the last 12 months, with consumers choosing the phone over chatbots and social media.

Our new survey of consumers across the US, UK and Australia has revealed that the telephone remains their overwhelmingly preferred method of contact when getting in touch with businesses.