But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …

It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.

For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?

In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.

At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.

When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.

It’s almost time for the world’s most-watched song competition, and our expert Music team have given the 40 entries a spin to pinpoint the ones you need to hear.

As with car design, interior design and clothing design, there are trends in brand design too. We’ve looked at what’s happening in the industry right now.

With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.