Uncategorized @ca
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Uncategorized @ca
The best of 2020: advances in audio tech
2020 has thrown up many new challenges, but despite this, audio has still managed to create a buzz. We’ve looked back at the last year to find a few ‘highlights’ amid the madness.
Uncategorized @ca
The faces behind our favourite voices
We’ve come a long way since radio pioneer Reginald Fessenden broadcast the first ever music and voice program over the airwaves in 1906…
Uncategorized @ca
Why the telephone is so important to businesses during holiday season
By maximising the communicative power of your telephone, you’ll keep callers informed and seize potential promotional opportunities – all while spreading a little festive cheer.
Uncategorized @ca
Fuelling the imagination at every audio touchpoint
Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.
Expert comment
Marketing in 2020: Why audio is your most effective tool
Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.
Uncategorized @ca
Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen
As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.
Uncategorized @ca
Creating the caller journey: First impressions
Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.
Uncategorized @ca
The history of the telephone: A revolution in communication
There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.
Uncategorized @ca
“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19
We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.