Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Guides & explainers
How to incorporate audio into your marketing plan
Wondering how we can support your business growth this year? You’ve come to the right place.
How brands got us hooked on our phones
A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.
The changing role of sound in electric cars – and how leading brands are responding
Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?
Could your business say more, with less?
But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …
Long read: How voice artistry has changed over time
It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.
Should your brand have an accent?
For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?
Brand spotlight: Lincoln
In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.
What your business can learn from TV theme tunes
At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.
Create a ‘tone of voice’ for your business in 10 minutes
When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.