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How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
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Less is more – short copy that sells
In fact, there’s a lot of skill in grabbing – and keeping – a consumer’s attention in just a few words, and it’s a technique …
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PHMG Presents: Jacquire King
With 37 Grammy nominations and three wins – including one for Kings of Leon’s ‘Only by the Night’ – under his belt, Jacquire’s enjoyed a sparkling career as a record producer.
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Super sound: the key to standing out
In today’s marketing saturated world, achieving this differentiation is harder than ever before. With the world’s products and services available at the touch of a …
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Superbowl 2020: The sights and sounds of the the season’s biggest game
A big game calls for big advertisements – and they don’t come much bigger than the Superbowl…
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Time to make a sound
As the world shifts away from traditional broadcast media towards on-demand and digital platforms, advertising’s preoccupation with visuals is finally losing its strangehold on everyone’s attention.
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The return of the roaring twenties
As 2020 begins, we look back at the advertising innovations of the 1920s and ask what we can learn.
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2020: The prime time for audio
We’re looking ahead at what 2020 holds and taking our best-guess at the trends and technology that’s going to be making waves in the world of marketing.
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TikTok: The key to unlocking Gen Z
Fast food, fast fashion, fast content – as our phones become a larger part of our lives, we want things now. How can your brand win on today’s hottest social media network?
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RIP ringtones: the death of the personalised polyphonic
Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?