Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.

Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.

As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.

Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.

There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.

We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.

But one area that absolutely should not be neglected is your marketing and communications strategy. Now is a time to build brand trust and recognition …

As we all adapt to an entirely new way of living, everyone is looking for reassurance – not just from friends, family or media outlets, but the companies we use too.

And while keeping customers and staff informed is vital, promoting a sense of togetherness and shared responsibility has to be at the forefront of your …