Time to make a sound

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Time to make a sound

As the world shifts away from traditional broadcast media towards on-demand and digital platforms, advertising’s preoccupation with visuals is finally losing its strangehold on everyone’s attention.

The return of the roaring twenties

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The return of the roaring twenties

As 2020 begins, we look back at the advertising innovations of the 1920s and ask what we can learn.

2020: The prime time for audio

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2020: The prime time for audio

We’re looking ahead at what 2020 holds and taking our best-guess at the trends and technology that’s going to be making waves in the world of marketing.

TikTok: The key to unlocking Gen Z

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TikTok: The key to unlocking Gen Z

Fast food, fast fashion, fast content – as our phones become a larger part of our lives, we want things now. How can your brand win on today’s hottest social media network?

RIP ringtones: the death of the personalised polyphonic

Uncategorized @ca

RIP ringtones: the death of the personalised polyphonic

Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?

Music: Uniting people around the world

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Music: Uniting people around the world

Research shows that it can encourage the release of endorphins and create positive emotion, and there’s even research that may suggest it helps Alzheimer’s patients with their symptoms.

Sounding out the competition

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Sounding out the competition

For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.

Brand slogans: small words, big impact

Expert comment

Brand slogans: small words, big impact

In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.

Hereditary: The scare in the sound

Research & analysis

Hereditary: The scare in the sound

We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.

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