Marketing in 2020: Why audio is your most effective tool

Trends & opinion

Marketing in 2020: Why audio is your most effective tool

Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.

Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen

Other

Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen

As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.

Creating the caller journey: First impressions

Other

Creating the caller journey: First impressions

Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.

The history of the telephone: A revolution in communication

Other

The history of the telephone: A revolution in communication

There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.

“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19

Other

“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19

We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.

COVID-19 marketing and communications: Adapt and engage

Other

COVID-19 marketing and communications: Adapt and engage

But one area that absolutely should not be neglected is your marketing and communications strategy. Now is a time to build brand trust and recognition …

COVID-19 communication: A comforting tone

Other

COVID-19 communication: A comforting tone

As we all adapt to an entirely new way of living, everyone is looking for reassurance – not just from friends, family or media outlets, but the companies we use too.

COVID-19: A strategy to stay connected

Other

COVID-19: A strategy to stay connected

And while keeping customers and staff informed is vital, promoting a sense of togetherness and shared responsibility has to be at the forefront of your …

Pandemic 2020: The telephone is your most powerful business tool right now

Other

Pandemic 2020: The telephone is your most powerful business tool right now

As the coronavirus pandemic tightens its grip, one thing all consumers are craving is information.