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The best of 2020: advances in audio tech

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The best of 2020: advances in audio tech

2020 has thrown up many new challenges, but despite this, audio has still managed to create a buzz. We’ve looked back at the last year to find a few ‘highlights’ amid the madness.

The faces behind our favourite voices

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The faces behind our favourite voices

We’ve come a long way since radio pioneer Reginald Fessenden broadcast the first ever music and voice program over the airwaves in 1906…

Why the telephone is so important to businesses during holiday season

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Why the telephone is so important to businesses during holiday season

By maximising the communicative power of your telephone, you’ll keep callers informed and seize potential promotional opportunities – all while spreading a little festive cheer.

Fuelling the imagination at every audio touchpoint

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Fuelling the imagination at every audio touchpoint

Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.

Marketing in 2020: Why audio is your most effective tool

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Marketing in 2020: Why audio is your most effective tool

Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.

Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen

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Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen

As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.

Creating the caller journey: First impressions

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Creating the caller journey: First impressions

Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.

The history of the telephone: A revolution in communication

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The history of the telephone: A revolution in communication

There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.

“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19

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“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19

We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.