Trends & opinion
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Trends & opinion
The quiet cost of poor customer communications in 2026
First contact is your highest-converting moment. It’s easy to forget that every inbound inquiry is effectively a person trying to give you money. They’ve decided you’re worth the conversation and reached out. Whatever …
Trends & opinion
Brand spotlight: Airbnb
The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.
Trends & opinion
Eurovision Song Contest 2023: Our experts’ picks
Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)
Trends & opinion
The changing role of sound in electric cars – and how leading brands are responding
Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?
Trends & opinion
Could your business say more, with less?
But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …
Trends & opinion
Should your brand have an accent?
For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?
Research & reports
Brand spotlight: Lincoln
In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.
Trends & opinion
What your business can learn from TV theme tunes
At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.
Trends & opinion
The 2022 Eurovision songs you need to hear
It’s almost time for the world’s most-watched song competition, and our expert Music team have given the 40 entries a spin to pinpoint the ones you need to hear.