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Brand spotlight: Lincoln

Research & reports

Brand spotlight: Lincoln

In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.

What your business can learn from TV theme tunes

Trends & opinion

What your business can learn from TV theme tunes

At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.

The 2022 Eurovision songs you need to hear

Trends & opinion

The 2022 Eurovision songs you need to hear

It’s almost time for the world’s most-watched song competition, and our expert Music team have given the 40 entries a spin to pinpoint the ones you need to hear.

2022 trends in rebranding

Trends & opinion

2022 trends in rebranding

As with car design, interior design and clothing design, there are trends in brand design too. We’ve looked at what’s happening in the industry right now.

Brand spotlight: HM Armed Forces

Research & reports

Brand spotlight: HM Armed Forces

With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.

5 reasons to rebrand (and 2-and-a-half reasons not to)

Guides & explainers

5 reasons to rebrand (and 2-and-a-half reasons not to)

In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.

Our favourite recent rebrands

Trends & opinion

Our favourite recent rebrands

Looking for inspiration? We’ve picked out five of our favourite rebrands from the last couple of years and explained why they work so well.

Reinvigorate your soundscape (for your mental health’s sake)

Guides & explainers

Reinvigorate your soundscape (for your mental health’s sake)

It’s February already, but 2022 still feels fresh out of its box – and with the uncertainties of the pandemic not entirely behind us, it’s as important as ever to make space for our mental wellbeing.

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Trends & opinion

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.