Trends & opinion
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Trends & opinion
Five ways to make your communications smarter, without losing the human touch
So where does AI create the most value for you? Here are five areas worth considering. 1. Give a better first impression Every customer journey …
Trends & opinion
AI in business comms: What’s actually happening right now?
One thing I’ve noticed recently is that many businesses still see AI as something they’ll get around to eventually. The thing is, they’re already using …
Trends & opinion
Customer intent is expensive to win. Don’t lose it in the customer journey.
Two changes that turn your phone system into a revenue driver. In our previous article, The quiet cost of poor customer communications in 2026, we …
Trends & opinion
The quiet cost of poor customer communications in 2026
First contact is your highest-converting moment. It’s easy to forget that every inbound inquiry is effectively a person trying to give you money. They’ve decided you’re worth the conversation and reached out. …
Trends & opinion
Brand spotlight: Airbnb
The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.
Trends & opinion
Eurovision Song Contest 2023: Our experts’ picks
Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)
Other
The changing role of sound in electric cars – and how leading brands are responding
Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?
Other
Could your business say more, with less?
But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …
Other
Should your brand have an accent?
For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?