Customer intent is expensive to win. Don’t lose it in the customer journey.

Trends & opinion

Customer intent is expensive to win. Don’t lose it in the customer journey.

Two changes that turn your phone system into a revenue driver. In our previous article, The quiet cost of poor customer communications in 2026, we …

The quiet cost of poor customer communications in 2026

Trends & opinion

The quiet cost of poor customer communications in 2026

First contact is your highest-converting moment. It’s easy to forget that every inbound inquiry is effectively a person trying to give you money. They’ve decided you’re worth the conversation and reached out. …

Brand spotlight: Airbnb

Trends & opinion

Brand spotlight: Airbnb

The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.

Eurovision Song Contest 2023: Our experts’ picks

Trends & opinion

Eurovision Song Contest 2023: Our experts’ picks

Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)

The changing role of sound in electric cars – and how leading brands are responding

Other

The changing role of sound in electric cars – and how leading brands are responding

Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?

Could your business say more, with less?

Other

Could your business say more, with less?

But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …

Should your brand have an accent?

Other

Should your brand have an accent?

For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?

Brand spotlight: Lincoln

Other

Brand spotlight: Lincoln

In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.

What your business can learn from TV theme tunes

Other

What your business can learn from TV theme tunes

At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.