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Should your brand have an accent?

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Should your brand have an accent?

For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?

Brand spotlight: Lincoln

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Brand spotlight: Lincoln

In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.

What your business can learn from TV theme tunes

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What your business can learn from TV theme tunes

At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.

Create a ‘tone of voice’ for your business in 10 minutes

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Create a ‘tone of voice’ for your business in 10 minutes

When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.

The 2022 Eurovision songs you need to hear

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The 2022 Eurovision songs you need to hear

It’s almost time for the world’s most-watched song competition, and our expert Music team have given the 40 entries a spin to pinpoint the ones you need to hear.

2022 trends in rebranding

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2022 trends in rebranding

As with car design, interior design and clothing design, there are trends in brand design too. We’ve looked at what’s happening in the industry right now.

Brand spotlight: HM Armed Forces

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Brand spotlight: HM Armed Forces

With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.

5 reasons to rebrand (and 2-and-a-half reasons not to)

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5 reasons to rebrand (and 2-and-a-half reasons not to)

In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.

Everything you always wanted to know about sonic logos (but were too afraid to ask)

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Everything you always wanted to know about sonic logos (but were too afraid to ask)

Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.

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