Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Guides & explainers
Optimising Your Telephony System: Making Your Phone System Work Harder So You Don’t Have To
Learn how to transform every call into a seamless, branded interaction that boosts customer satisfaction and uncovers new business opportunities.
Guides & explainers
Creating Memorable On-Hold Experiences: Tips for Effective Audio Branding
The strategy behind on-hold marketing productions that resonate long after the call ends.
Guides & explainers
Sound Strategy: Enhancing Brand Presence Through Multilingual Audio
Multilingual Audio Branding is an intricate dance mastered by global giants like Coca-Cola and McDonald’s. Explore how culturally nuanced sound design and localised voiceovers can amplify your global presence while maintaining authenticity at a local level.
Research & reports
The Psychology of Sound: Understanding How Audio Influences Brand Perception
From the familiar ring of a Teams call to the strategic use of soundscapes – dive into the neuroscience of sonic branding and how audio cues shape the way consumers perceive and remember you.
Research & reports
Harnessing Insights: Unveiling Statistics and Research on the Caller Experience
In this blog we’ll uncover global consumer caller insights and explore the telephony options for business leaders to help minimise frustrations, grow sales and improve the caller experience.
Guides & explainers
The Evolution of Telephony: From Analogue to Cloud
Trace the evolution of telephony from analogue to cloud-based systems, and learn all about the key benefits of the cloud.
Trends & opinion
Brand spotlight: Airbnb
The latest in our series of deep-dives into brands successfully using audio looks at the phenomenally successful vacation rental platform.
Research & reports
Why do we find the sound of rain comforting?
And how can you leverage our collective love a good night’s sleep to your advantage?
Trends & opinion
Eurovision Song Contest 2023: Our experts’ picks
Our Music team have given all 37 of the runners and riders a spin, so you don’t have to. (You’re welcome.)