As 2020 begins, we look back at the advertising innovations of the 1920s and ask what we can learn.

We’re looking ahead at what 2020 holds and taking our best-guess at the trends and technology that’s going to be making waves in the world of marketing.

Fast food, fast fashion, fast content – as our phones become a larger part of our lives, we want things now. How can your brand win on today’s hottest social media network?

Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?

Research shows that it can encourage the release of endorphins and create positive emotion, and there’s even research that may suggest it helps Alzheimer’s patients with their symptoms.

For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.

In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.

We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.