Expert comment
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Uncategorised
Grammys 2021: A history-making show
For those of us craving the opportunity to see live music again, Sunday’s nights Grammy Awards ceremony was a great reminder of what we can look forward to.
Expert comment
Creativity abounds in audio: Why your business needs sonic branding
Audio has incredible power: to cut through the clutter of the visual world, to reach us when we’re busy with other things, and to forge an emotional link with our experiences and memories.
Interviews
PHMG Picks: Dan Lafferty shares his top creative audio innovations
An app, an ad, an album: our VP of Creative, Dan Lafferty, shares the audio innovations that inspired him recently.
Expert comment
International Women’s Day 2021: The future of the female voice assistant
Ever wondered why Siri and Alexa are women? As digital technology does more and more for us, we explore whether the gendering of our digital assistants reinforces stereotypes.
Interviews
International Women’s Day 2021: Meet the women making a name for themselves in Creative at PHMG
This IWD, we’ve taken the opportunity to speak to women from our Voice, Copy, Music, and Marketing teams, learning more about their experiences working in the creative sphere.
Expert comment
Black voices: Creating tomorrow’s history
Martin Luther King Jr., Maya Angelou, Rosa Parks – which of today’s trailblazers will add their name to this list of heroes, renowned for giving a voice to the Black experience?
News & announcements
Superbowl 2021: What small brands can learn from the half-time advertisers
It’s almost Superbowl Sunday! And with over 100-million predicted viewers, it won’t just be the players and coaches taking to the turf.
Guides & explainers
Audio’s essential role in the customer experience
As brands focus less narrowly on ‘customer service’ and more on ‘customer experience’, we look at where and how audio can help.
Uncategorised
Our top tech picks at the 2021 Consumer Electronics Show
What we don’t know about telephone system technology isn’t worth knowing. But our interest in audio tech doesn’t end there; here are our key headlines from this year’s CES.