Trends & opinion
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Trends & opinion
The top music moments of 2021
We almost can’t believe it’s almost time for another New Year, but looking back on 2021 we’ve realised that it was a year packed with great songs and important music milestones.
Research & reports
Whose audio was awesome in 2021?
Across the world, brands big and small are using audio ever more effectively; as 2021 draws to a close, we wanted to take a look back over the last 12 months and give credit where it’s due.
Trends & opinion
Summer 2021: How are brands using audio right now?
The sun’s shining, the birds are singing… and as we slowly start to return to life as normal, the sounds of summer are beginning to come back into our lives with a bang.
Trends & opinion
Campaign magic: The best uses of music in marketing
89% of the advertising we consume features music in some way – and when you combine that with celebrities, you’re onto a real winner.
Trends & opinion
The music and sounds of the 2020 Tokyo Olympics
It’s bye-bye Samba and hello J-pop as the world’s greatest show moves on from Rio de Janeiro this summer. Here’s what to expect when tuning into this year’s games.
Research & reports
So long, artificial crowd noise: analysing the sound of UEFA Euro 2020
Last season was like no other for the football fanatics among us. But on the 11th of June, the beautiful game returned – and so did the crowds.
Trends & opinion
Sonic logos: Mastering your sonic identity
Audio branding comes in many forms, but perhaps the most literal and memorable is the sonic logo. Master composer Charlie Wilkins is here to explain.
Research & reports
Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now
In recent years, audio has become a key growth area for marketeers – with podcasts and playlists leading the way. Social chatrooms are next; how can brands win early in this burgeoning arena?
Interviews
Oscars 2021: Charlie Wilkins on this year’s music winners
This weekend saw the 93rd Academy Awards take place, and to say it was always going to have a different feel to previous years may be an understatement.