Research & reports
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Research & reports
Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now
In recent years, audio has become a key growth area for marketeers – with podcasts and playlists leading the way. Social chatrooms are next; how can brands win early in this burgeoning arena?
Interviews
Oscars 2021: Charlie Wilkins on this year’s music winners
This weekend saw the 93rd Academy Awards take place, and to say it was always going to have a different feel to previous years may be an understatement.
Trends & opinion
Sound of Metal: An immersion in sensory disorientation
What does it feel like to lose one of your senses? What does it sound like? This is the question at the heart of Sound of Metal – one of the year’s most talked about films.
Other
Earth Day 2021: The sounds of our planet
April 22nd is Earth Day. This year, we’re providing our insight on the subject we know best: sound.
Trends & opinion
The importance of innovation for modern businesses
‘Innovation,’ particularly in the workplace, has become both a byword for success, and a business buzzword. But what does it actually mean to be innovative?
Other
Grammys 2021: A history-making show
For those of us craving the opportunity to see live music again, Sunday’s nights Grammy Awards ceremony was a great reminder of what we can look forward to.
Trends & opinion
Creativity abounds in audio: Why your business needs sonic branding
Audio has incredible power: to cut through the clutter of the visual world, to reach us when we’re busy with other things, and to forge an emotional link with our experiences and memories.
Trends & opinion
International Women’s Day 2021: The future of the female voice assistant
Ever wondered why Siri and Alexa are women? As digital technology does more and more for us, we explore whether the gendering of our digital assistants reinforces stereotypes.
Trends & opinion
Black voices: Creating tomorrow’s history
Martin Luther King Jr., Maya Angelou, Rosa Parks – which of today’s trailblazers will add their name to this list of heroes, renowned for giving a voice to the Black experience?