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Sonic logos: Mastering your sonic identity

Trends & opinion

Sonic logos: Mastering your sonic identity

Audio branding comes in many forms, but perhaps the most literal and memorable is the sonic logo. Master composer Charlie Wilkins is here to explain.

Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now

Research & reports

Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now

In recent years, audio has become a key growth area for marketeers – with podcasts and playlists leading the way. Social chatrooms are next; how can brands win early in this burgeoning arena?

Oscars 2021: Charlie Wilkins on this year’s music winners

Interviews

Oscars 2021: Charlie Wilkins on this year’s music winners

This weekend saw the 93rd Academy Awards take place, and to say it was always going to have a different feel to previous years may be an understatement.

Sound of Metal: An immersion in sensory disorientation

Trends & opinion

Sound of Metal: An immersion in sensory disorientation

What does it feel like to lose one of your senses? What does it sound like? This is the question at the heart of Sound of Metal – one of the year’s most talked about films.

Earth Day 2021: The sounds of our planet

Other

Earth Day 2021: The sounds of our planet

April 22nd is Earth Day. This year, we’re providing our insight on the subject we know best: sound.

The importance of innovation for modern businesses

Trends & opinion

The importance of innovation for modern businesses

‘Innovation,’ particularly in the workplace, has become both a byword for success, and a business buzzword. But what does it actually mean to be innovative?

Grammys 2021: A history-making show

Other

Grammys 2021: A history-making show

For those of us craving the opportunity to see live music again, Sunday’s nights Grammy Awards ceremony was a great reminder of what we can look forward to.

Creativity abounds in audio: Why your business needs sonic branding

Trends & opinion

Creativity abounds in audio: Why your business needs sonic branding

Audio has incredible power: to cut through the clutter of the visual world, to reach us when we’re busy with other things, and to forge an emotional link with our experiences and memories.

International Women’s Day 2021: The future of the female voice assistant

Trends & opinion

International Women’s Day 2021: The future of the female voice assistant

Ever wondered why Siri and Alexa are women? As digital technology does more and more for us, we explore whether the gendering of our digital assistants reinforces stereotypes.