Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
RIP ringtones: the death of the personalised polyphonic
Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?
Music: Uniting people around the world
Research shows that it can encourage the release of endorphins and create positive emotion, and there’s even research that may suggest it helps Alzheimer’s patients with their symptoms.
Sounding out the competition
For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.
Brand slogans: small words, big impact
In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.
Research & analysis
Hereditary: The scare in the sound
We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.