Research & analysis
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Research & analysis
Why do we find the sound of rain comforting?
And how can you leverage our collective love a good night’s sleep to your advantage?
Research & analysis
Callers unimpressed by customer experience during pandemic, research finds
New research commissioned by PHMG has revealed that telephone usage is up significantly over the last 12 months, with consumers choosing the phone over chatbots and social media.
Research & analysis
Research reveals telephone remains customers’ preferred method of contact
Our new survey of consumers across the US, UK and Australia has revealed that the telephone remains their overwhelmingly preferred method of contact when getting in touch with businesses.
Research & analysis
Bad hold music causing complaints, say business owners
A poll of business owners commissioned by PHMG has revealed that almost two in five (39%) businesses have received complaints about substandard hold music.
Research & analysis
Our top tech picks at the 2021 Consumer Electronics Show
What we don’t know about telephone system technology isn’t worth knowing. But our interest in audio tech doesn’t end there; here are our key headlines from this year’s CES.
Research & analysis
“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19
We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.
Research & analysis
Hereditary: The scare in the sound
We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.