Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Guides & explainers
Reinvigorate your soundscape (for your mental health’s sake)
It’s February already, but 2022 still feels fresh out of its box – and with the uncertainties of the pandemic not entirely behind us, it’s as important as ever to make space for our mental wellbeing.
Guides & explainers
Where voice can add value to the customer experience
We’ll help you identify the right voice artist for your business and help you script what to say – so where should you be using it, and why?
Guides & explainers
What makes a good podcast host?
Who should it be? Should it be the boss? We’ve put together this short guide to help you identify the best person (or people) for the job.
Interviews
Steve Wilk: How we create a Brand-Sound™
At PHMG, we partner with businesses across the globe to capture their unique brand identity in sound; Head of Creative, Steve Wilk, explains the process.
Guides & explainers
Audio’s essential role in the customer experience
As brands focus less narrowly on ‘customer service’ and more on ‘customer experience’, we look at where and how audio can help.
Guides & explainers
The faces behind our favourite voices
We’ve come a long way since radio pioneer Reginald Fessenden broadcast the first ever music and voice program over the airwaves in 1906…
Guides & explainers
Why the telephone is so important to businesses during holiday season
By maximising the communicative power of your telephone, you’ll keep callers informed and seize potential promotional opportunities – all while spreading a little festive cheer.
Guides & explainers
Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen
As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.
Guides & explainers
Creating the caller journey: First impressions
Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.