A look at how society has become accustomed to sonic logos and their effect on the minds of consumers.

It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.

When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.

In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.

Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.

87% of customers think brands should work harder at delivering a consistent experience – and consistent presentation of a brand has been seen to increase revenue by 33%.

Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.

Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!

Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.