Expert comment
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Expert comment
The importance of innovation for modern businesses
‘Innovation,’ particularly in the workplace, has become both a byword for success, and a business buzzword. But what does it actually mean to be innovative?
Uncategorised
Grammys 2021: A history-making show
For those of us craving the opportunity to see live music again, Sunday’s nights Grammy Awards ceremony was a great reminder of what we can look forward to.
Expert comment
Creativity abounds in audio: Why your business needs sonic branding
Audio has incredible power: to cut through the clutter of the visual world, to reach us when we’re busy with other things, and to forge an emotional link with our experiences and memories.
Expert comment
International Women’s Day 2021: The future of the female voice assistant
Ever wondered why Siri and Alexa are women? As digital technology does more and more for us, we explore whether the gendering of our digital assistants reinforces stereotypes.
Expert comment
Black voices: Creating tomorrow’s history
Martin Luther King Jr., Maya Angelou, Rosa Parks – which of today’s trailblazers will add their name to this list of heroes, renowned for giving a voice to the Black experience?
News & announcements
Superbowl 2021: What small brands can learn from the half-time advertisers
It’s almost Superbowl Sunday! And with over 100-million predicted viewers, it won’t just be the players and coaches taking to the turf.
Guides & explainers
Audio’s essential role in the customer experience
As brands focus less narrowly on ‘customer service’ and more on ‘customer experience’, we look at where and how audio can help.
Research & analysis
The voice artistry trends to listen out for in 2021
Between podcasts, ASMR and digital assistants, voice consumption is way up. We’ve taken a swing at the key trends in voice artistry for the year ahead…
Research & analysis
Predicting 2021’s key marketing trends
There’s no doubt that the events of 2020 are influencing the marketing trends of 2021, so join us as we explore the exciting developments that lie ahead.