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The best of 2020: audibly merry holiday ads

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The best of 2020: audibly merry holiday ads

The holidays might be a little different this year, but we can still rely on the most festive advertisements to bring a little merriment to our screens.

Audio branding in 2020: the best bits

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Audio branding in 2020: the best bits

Despite the unpredictable nature of the last 12 months, one branding element, in particular, has emerged as a sure-fire way to capture the attention of an audience: audio.

The best of 2020: advances in audio tech

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The best of 2020: advances in audio tech

2020 has thrown up many new challenges, but despite this, audio has still managed to create a buzz. We’ve looked back at the last year to find a few ‘highlights’ amid the madness.

The faces behind our favourite voices

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The faces behind our favourite voices

We’ve come a long way since radio pioneer Reginald Fessenden broadcast the first ever music and voice program over the airwaves in 1906…

Why the telephone is so important to businesses during holiday season

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Why the telephone is so important to businesses during holiday season

By maximising the communicative power of your telephone, you’ll keep callers informed and seize potential promotional opportunities – all while spreading a little festive cheer.

Fuelling the imagination at every audio touchpoint

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Fuelling the imagination at every audio touchpoint

Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.

Marketing in 2020: Why audio is your most effective tool

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Marketing in 2020: Why audio is your most effective tool

Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.

Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen

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Netflix: How Hans Zimmer brought their iconic sonic logo to the big screen

As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.

COVID-19 communication: A comforting tone

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COVID-19 communication: A comforting tone

As we all adapt to an entirely new way of living, everyone is looking for reassurance – not just from friends, family or media outlets, but the companies we use too.