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Sounding out the competition

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Sounding out the competition

For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.

Brand slogans: small words, big impact

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Brand slogans: small words, big impact

In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.