The holidays might be a little different this year, but we can still rely on the most festive advertisements to bring a little merriment to our screens.

Despite the unpredictable nature of the last 12 months, one branding element, in particular, has emerged as a sure-fire way to capture the attention of an audience: audio.

2020 has thrown up many new challenges, but despite this, audio has still managed to create a buzz. We’ve looked back at the last year to find a few ‘highlights’ amid the madness.

We’ve come a long way since radio pioneer Reginald Fessenden broadcast the first ever music and voice program over the airwaves in 1906…

By maximising the communicative power of your telephone, you’ll keep callers informed and seize potential promotional opportunities – all while spreading a little festive cheer.

Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.

Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.

As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.

As we all adapt to an entirely new way of living, everyone is looking for reassurance – not just from friends, family or media outlets, but the companies we use too.