Research & analysis
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Research & analysis
The Psychology of Sound: Understanding How Audio Influences Brand Perception
From the familiar ring of a Teams call to the strategic use of soundscapes – dive into the neuroscience of sonic branding and how audio cues shape the way consumers perceive and remember you.
Research & analysis
Harnessing Insights: Unveiling Statistics and Research on the Caller Experience
In this blog we’ll uncover global consumer caller insights and explore the telephony options for business leaders to help minimise frustrations, grow sales and improve the caller experience.
Research & analysis
Why do we find the sound of rain comforting?
And how can you leverage our collective love a good night’s sleep to your advantage?
Research & analysis
Callers unimpressed by customer experience during pandemic, research finds
New research commissioned by PHMG has revealed that telephone usage is up significantly over the last 12 months, with consumers choosing the phone over chatbots and social media.
Research & analysis
Research reveals telephone remains customers’ preferred method of contact
Our new survey of consumers across the US, UK and Australia has revealed that the telephone remains their overwhelmingly preferred method of contact when getting in touch with businesses.
Research & analysis
Bad hold music causing complaints, say business owners
A poll of business owners commissioned by PHMG has revealed that almost two in five (39%) businesses have received complaints about substandard hold music.
Research & analysis
“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19
We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.
Research & analysis
Hereditary: The scare in the sound
We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.