Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Guides & explainers
Creative ways to introduce and reinforce differentiation during a rebrand
Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.
Guides & explainers
Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)
Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.
Guides & explainers
How to create the perfect playlist for every type of workout
Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!
Guides & explainers
Where voice can add value to the customer experience
We’ll help you identify the right voice artist for your business and help you script what to say – so where should you be using it, and why?
Guides & explainers
What makes a good podcast host?
Who should it be? Should it be the boss? We’ve put together this short guide to help you identify the best person (or people) for the job.
Interviews
Steve Wilk: How we create a Brand-Sound™
At PHMG, we partner with businesses across the globe to capture their unique brand identity in sound; Head of Creative, Steve Wilk, explains the process.
Guides & explainers
Audio’s essential role in the customer experience
As brands focus less narrowly on ‘customer service’ and more on ‘customer experience’, we look at where and how audio can help.
Guides & explainers
Creating the caller journey: First impressions
Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.
Guides & explainers
The history of the telephone: A revolution in communication
There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.