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How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
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Could your business say more, with less?
But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …
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Should your brand have an accent?
For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?
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Brand spotlight: Lincoln
In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.
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What your business can learn from TV theme tunes
At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.
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The 2022 Eurovision songs you need to hear
It’s almost time for the world’s most-watched song competition, and our expert Music team have given the 40 entries a spin to pinpoint the ones you need to hear.
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2022 trends in rebranding
As with car design, interior design and clothing design, there are trends in brand design too. We’ve looked at what’s happening in the industry right now.
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Brand spotlight: HM Armed Forces
With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.
Guides & explainers
5 reasons to rebrand (and 2-and-a-half reasons not to)
In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.
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Our favourite recent rebrands
Looking for inspiration? We’ve picked out five of our favourite rebrands from the last couple of years and explained why they work so well.