How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Less is more – short copy that sells
In fact, there’s a lot of skill in grabbing – and keeping – a consumer’s attention in just a few words, and it’s a technique …
Superbowl 2020: The sights and sounds of the the season’s biggest game
A big game calls for big advertisements – and they don’t come much bigger than the Superbowl…
Time to make a sound
As the world shifts away from traditional broadcast media towards on-demand and digital platforms, advertising’s preoccupation with visuals is finally losing its strangehold on everyone’s attention.
The return of the roaring twenties
As 2020 begins, we look back at the advertising innovations of the 1920s and ask what we can learn.
2020: The prime time for audio
We’re looking ahead at what 2020 holds and taking our best-guess at the trends and technology that’s going to be making waves in the world of marketing.
RIP ringtones: the death of the personalised polyphonic
Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?
Music: Uniting people around the world
Research shows that it can encourage the release of endorphins and create positive emotion, and there’s even research that may suggest it helps Alzheimer’s patients with their symptoms.
Sounding out the competition
For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.
Brand slogans: small words, big impact
In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.