Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ Insights from phmg HQ
Campaign magic: The best uses of music in marketing

Expert comment

Campaign magic: The best uses of music in marketing

89% of the advertising we consume features music in some way – and when you combine that with celebrities, you’re onto a real winner.

The music and sounds of the 2020 Tokyo Olympics

Expert comment

The music and sounds of the 2020 Tokyo Olympics

It’s bye-bye Samba and hello J-pop as the world’s greatest show moves on from Rio de Janeiro this summer. Here’s what to expect when tuning into this year’s games.

So long, artificial crowd noise: analysing the sound of UEFA Euro 2020

Expert comment

So long, artificial crowd noise: analysing the sound of UEFA Euro 2020

Last season was like no other for the football fanatics among us. But on the 11th of June, the beautiful game returned – and so did the crowds.

Sonic logos: Mastering your sonic identity

Expert comment

Sonic logos: Mastering your sonic identity

Audio branding comes in many forms, but perhaps the most literal and memorable is the sonic logo. Master composer Charlie Wilkins is here to explain.

Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now

Expert comment

Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now

In recent years, audio has become a key growth area for marketeers – with podcasts and playlists leading the way. Social chatrooms are next; how can brands win early in this burgeoning arena?

Oscars 2021: Charlie Wilkins on this year’s music winners

Interviews

Oscars 2021: Charlie Wilkins on this year’s music winners

This weekend saw the 93rd Academy Awards take place, and to say it was always going to have a different feel to previous years may be an understatement.

Sound of Metal: An immersion in sensory disorientation

Expert comment

Sound of Metal: An immersion in sensory disorientation

What does it feel like to lose one of your senses? What does it sound like? This is the question at the heart of Sound of Metal – one of the year’s most talked about films.

Earth Day 2021: The sounds of our planet

Expert comment

Earth Day 2021: The sounds of our planet

April 22nd is Earth Day. This year, we’re providing our insight on the subject we know best: sound.

The importance of innovation for modern businesses

Expert comment

The importance of innovation for modern businesses

‘Innovation,’ particularly in the workplace, has become both a byword for success, and a business buzzword. But what does it actually mean to be innovative?