Expert comment
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Expert comment
Campaign magic: The best uses of music in marketing
89% of the advertising we consume features music in some way – and when you combine that with celebrities, you’re onto a real winner.
Expert comment
The music and sounds of the 2020 Tokyo Olympics
It’s bye-bye Samba and hello J-pop as the world’s greatest show moves on from Rio de Janeiro this summer. Here’s what to expect when tuning into this year’s games.
Expert comment
So long, artificial crowd noise: analysing the sound of UEFA Euro 2020
Last season was like no other for the football fanatics among us. But on the 11th of June, the beautiful game returned – and so did the crowds.
Expert comment
Sonic logos: Mastering your sonic identity
Audio branding comes in many forms, but perhaps the most literal and memorable is the sonic logo. Master composer Charlie Wilkins is here to explain.
Expert comment
Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now
In recent years, audio has become a key growth area for marketeers – with podcasts and playlists leading the way. Social chatrooms are next; how can brands win early in this burgeoning arena?
Interviews
Oscars 2021: Charlie Wilkins on this year’s music winners
This weekend saw the 93rd Academy Awards take place, and to say it was always going to have a different feel to previous years may be an understatement.
Expert comment
Sound of Metal: An immersion in sensory disorientation
What does it feel like to lose one of your senses? What does it sound like? This is the question at the heart of Sound of Metal – one of the year’s most talked about films.
Expert comment
Earth Day 2021: The sounds of our planet
April 22nd is Earth Day. This year, we’re providing our insight on the subject we know best: sound.
Expert comment
The importance of innovation for modern businesses
‘Innovation,’ particularly in the workplace, has become both a byword for success, and a business buzzword. But what does it actually mean to be innovative?