A new era for your brand

PHMG × Spring Guns and Ammo

From first-time shooters to seasoned pros, connect with your callers through messaging, music, and voice that cements you as the authority on and off the range.

Who we are

As the industry leaders in audio branding, PHMG has helped over 37,000 clients hit the right note since 1998. From the smallest start-ups to major global companies, our tailored audio productions put a sound to your business that callers can’t ignore, defining and strengthening your brand identity.

We know what matters to you

Creating a safe, trusted environment where firearm owners feel confident and supported.

For Spring Guns and Ammo, every interaction is about more than business – it’s a chance to build trust, share your expertise, and welcome people into your community. Often, that starts with a phone call.

At PHMG, we make sure that first impression mirrors your in-store experience – professional, trustworthy, and rooted in quality customer service.

Whether it’s routing firearm owners to the right department, building interest through new product arrivals, or promoting your upcoming training courses and seasonal offers, we help you turn hold times into branded opportunities.

We don’t stop at the phone. We extend that personal touch to video content and branded posts for your social media and in-store screens, keeping things consistent across multiple platforms.

The result? A sound as polished and professional as Spring Guns and Ammo itself.

On Target, Every Time.

Keeping callers confident

You provide spaces where customers feel safe, confident, and equipped to shoot. Our world-class creatives echo that through custom music, messaging and voice artistry – establishing a refined, welcoming tone to match your identity.

Tailored for your brand

Every word, note and sound is exclusively designed around Spring Guns and Ammo – communicating your values, standards and unwavering commitment to customer service at every touchpoint.

Answers before you answer

Keep callers engaged and informed with helpful updates on upcoming events, range times, seasonal promotions and FAQs – so they can take aim with confidence.

Maximizing every opportunity

A smart, optimized phone system doesn’t just connect calls – it saves sales by shortening your wait times, and ensures your customers always get through to the right team member.

One voice, endless possibilities

With PHMG, the personal and professional come together. Your signature sound will reflect the trusted service across all four Spring Guns and Ammo locations – while creating opportunities for cross-selling and deeper customer connection.

Transforming engagement across every touchpoint

See the change in action with a before-and-after we created for another firearms organization –  complete with professional scripting, voice-over delivery, and a unique in-house music track.

Once we’ve reimagined your audio branding, this is one of the ways we can help you look as good as you sound.

Whether it’s taking existing assets and elevating them to the next level, or crafting new ones to help your brand establish a truly unmistakable presence, our team of renowned producers, copywriters, and audio engineers is always ready to impress.

Play Video

70% of callers placed on hold with silence or generic music hang up within a minute. Our elegant audio branding keeps them engaged – and on their Spring Guns & Ammo journey.

Give the caliber of care your customers expect with Complete Caller Experience

From the moment the phone rings, the Spring Guns and Ammo experience begins – Our Complete Caller Experience ensures every caller hears the same professionalism, trusted service, and integrity you deliver in person.

Deliver excellence
Reduce missed calls, boost efficiency, and deliver seamless, branded caller journeys. We handle setup, so you can focus on what matters most.
Stay connected
Benefit from smarter phone systems with enhanced call routing and ongoing support from our US-based teams.
Think big
Streamline operations across all locations – ensuring efficiency and consistency, even as new stores open.
Keep customers loyal
Reduce dropped calls that can cost revenue, ensuring customers remain engaged and connected.
Deliver excellence
Reduce missed calls, boost efficiency, and deliver seamless, branded caller journeys. We handle setup, so you can focus on what matters most.
Stay connected
Benefit from smarter phone systems with enhanced call routing and ongoing support from our US-based teams.
Think big
Streamline operations across all locations – ensuring efficiency and consistency, even as new stores open.
Keep customers loyal
Reduce dropped calls that can cost revenue, ensuring customers remain engaged and connected.
OUR CLIENTS

In good company

Harley Davison logo
kia logo
continental-logo
Adidas logo
nissan logo

GoTo Connect – Where Every Call Builds Your Brand

Running a business is hard enough without worrying about your phone system. That’s why we’ve partnered with GoTo Connect – combining their cutting-edge cloud telephony with PHMG’s expert setup, bespoke audio branding, and 24/7 support.

Purpose-Built Caller Experience
Our solution offers custom messages and branded audio, designated call flows that reflect your business, can work from any device, and multi-site use.
End-to-End Support
Setup, configuration, testing, and onboarding managed by PHMG experts.
Cost-Saving, Scalable Platform
Requires no expensive hardware, delivers better call quality with less downtime, and grows and adapts alongside your business.
Stress-Free Setup
We provide clear steps with minimal input required, along with ongoing optimisation and support to ensure continued success.
Purpose-Built Caller Experience
Our solution offers custom messages and branded audio, designated call flows that reflect your business, can work from any device, and multi-site use.
End-to-End Support
Setup, configuration, testing, and onboarding managed by PHMG experts.
Cost-Saving, Scalable Platform
Requires no expensive hardware, delivers better call quality with less downtime, and grows and adapts alongside your business.
Stress-Free Setup
We provide clear steps with minimal input required, along with ongoing optimisation and support to ensure continued success.

Your Package

Brand Sound Pro

Included in the package:

  • Licensing for On-Hold Marketing productions across 4 locations
  • Unique music track tailored to your business
  • Creative copywriting from ingenious in-house writers
  • Choice of over 300 global voiceover artists
  • Brand-Sound ProM to play your exclusive music track across any marketing channel
  • Creative Workshop with an industry-leading Composer to uncover your unique sound
  • Sonic Logo – a musical motif as iconic as your visual logo
  • Audio Tool Kit – edits of your track to use in your own content creation
  • Playlist of on-brand tracks for every move and moment
  • Voiceover Suite for all non-broadcast channels
  • Directed Voice Session with your chosen voice artist
  • Multi Language voiceover and translations in over 100 languages
  • Complete Caller Experience to streamline the full caller journey
  • Complete installation and upload
  • Studio time
  • Editing and marketing expertise
  • Dedicated Key Account Manager to manage your projects

+ Complete Caller Experience (CCE)

  • Total call mapping to improve your caller journey
  • Comprehensive audio audit
  • Telephony solution proposal and delivery
  • System programming and readiness
  • Ongoing technical consultation and updates

Let’s get started

Contact Benjamin Lang at Benjamin.Lang@phmg.com or call +1 832 367 9262 to get in touch.

Get in touch