A new era for your brand

PHMG × Southern Proper Hospitality

From first-time diners to loyal regulars, make every caller feel welcomed and excited to visit with messaging, music and voice that reflect the atmosphere you create in every venue.

Who we are

As the industry leaders in audio branding, PHMG has helped over 37,000 clients hit the right note since 1998. From the smallest start-ups to major global companies, our tailored audio productions put a sound to your business that callers can’t ignore, defining and strengthening your brand identity.

We know what matters to you

…creating memorable hospitality experiences where food, service and setting come together seamlessly.

For Southern Proper Hospitality, every interaction is an extension of your guest experience. Often, that starts with a phone call.

At PHMG, we make sure that all-important first impression mirrors your reputation – welcoming, vibrant, refined.

Whether it’s launching seasonal menus, highlighting new dining opportunities or just simplifying the booking process, we help you turn hold times into branded opportunities.

And we don’t stop at the phone. We extend that personal touch to high-performing video content and branded posts for your social channels – keeping your community engaged and message consistent across every platform and property.

With PHMG, you’ll reinforce the value behind each of your services – creating distinctive experiences across your entire hospitality portfolio.

The result? A sound as polished and professional as Southern Proper Hospitality itself.

Showing the value of quality

Keeping callers confident

In hospitality, anticipation matters. Our world-class creatives echo that through custom music, messaging and voice artistry that project a warm, energetic and premium tone – setting expectations before guests walk through the door.

Tailored to your brand

Every word, note and sound is crafted exclusively for Southern Proper Hospitality – ensuring each venue maintains its unique identity while staying aligned with your overarching brand.

Answers before you answer

Before your teams pick up, callers can hear the practical details they need most – venue hours, reservation guidance, event booking information and location directions. It keeps communication smooth while freeing up your staff during busy service periods.

Maximizing every opportunity

A smart, optimized phone system doesn’t just connect calls – it increases bookings by shortening perceived wait times and ensuring your callers always get through to the right team member.

One voice, endless possibilities

With PHMG, consistency and distinction come together. Your signature sound will echo your values across every location, while allowing for localized updates – ensuring every caller experience feels unmistakably Southern Proper Hospitality.

Here’s an example we crafted for you

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Audio Branding

Every second on hold is a chance to deliver your message – so don’t waste a single one. Hear the difference a professional, personal production from PHMG can make.

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Before and After

Inviting, polished, experience-driven – and all delivered with the warmth your guests expect.
You’ll get the same attention to detail for each message and location, seamlessly uploaded to your phone systems with exceptional support from us.

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Auto Attendant

With PHMG, even the calls you miss can your welcoming approach, with clear automated greetings that continue to build trust when you can’t answer in person.

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Voicemail (US)

With PHMG, even the calls you miss can your welcoming approach, with clear automated greetings that continue to build trust when you can’t answer in person.

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Voicemail (Spanish)

With PHMG, even the calls you miss can your welcoming approach, with clear automated greetings that continue to build trust when you can’t answer in person.

PHMG’s understanding of our requirements was excellent. We wanted to create a functional, targeted audio service for our guests, using core messages to highlight and promote facilities that people might not be aware of, such as our restaurant and business suites, as well as the hotel’s prime location in Manchester.

I have used on-hold marketing before and found it works well, so I chose PHMG on the strength of their reputation. I wasn’t disappointed – nor were our guests.

Operations Manager

70% of callers placed on hold with silence or generic music hang up within a minute. Our elegant audio branding keeps them engaged – and on their Southern Proper Hospitality journey.

Giving your callers the 5-star treatment with Complete Caller Experience

From the moment the phone rings, the Southern Proper Hospitality journey begins.
Our Complete Caller Experience ensures every caller hears the same warmth, energy and attention to detail you deliver in person.

Deliver excellence
Reduce missed calls, boost efficiency, and deliver seamless, branded caller journeys. We handle setup, so you can focus on what matters most.
Stay connected
Benefit from smarter phone systems with enhanced call routing and ongoing support from our US-based teams.
Think big
Streamline operations across all locations – ensuring efficiency and consistency, even as new stores open.
Keep customers loyal
Reduce dropped calls that can cost revenue, ensuring customers remain engaged and connected.
Deliver excellence
Reduce missed calls, boost efficiency, and deliver seamless, branded caller journeys. We handle setup, so you can focus on what matters most.
Stay connected
Benefit from smarter phone systems with enhanced call routing and ongoing support from our US-based teams.
Think big
Streamline operations across all locations – ensuring efficiency and consistency, even as new stores open.
Keep customers loyal
Reduce dropped calls that can cost revenue, ensuring customers remain engaged and connected.
OUR CLIENTS

In good company

Harley Davison logo
kia logo
continental-logo
Adidas logo
nissan logo

Your Package

Brand Sound Pro

Included in the package:

  • Licensing for On-Hold Marketing productions across X locations
  • Unique music track tailored to your business
  • Creative copywriting from ingenious in-house writers
  • Choice of over 300 global voiceover artists
  • Brand-Sound Pro to play your exclusive music track across any marketing channel
  • Creative Workshop with an industry-leading Composer to uncover your unique sound
  • Sonic Logo – a musical motif as iconic as your visual logo
  • Audio Tool Kit – edits of your track to use in your own content creation
  • Playlist of on-brand tracks for every move and moment
  • Voiceover Suite for all non-broadcast channels
  • Directed Voice Session with your chosen voice artist
  • Multi Language voiceover and translations in over 100 languages
  • Complete Caller Experience to streamline the full caller journey
  • Complete installation and upload
  • Studio time
  • Editing and marketing expertise
  • Dedicated Key Account Manager to manage your projects

+ Complete Caller Experience (CCE)

  • Total call mapping to improve your caller journey
  • Comprehensive audio audit
  • Telephony solution proposal and delivery
  • System programming and readiness
  • Ongoing technical consultation and updates

Let’s get started

Contact Peter J Evans at PeterJ.Evans@phmg.com or call +44 161 528 1751 to get in touch.