What is in-store music?
In-store music has gained popularity over the years as a way to keep customers engaged and entertained.
Rather than playing popular music (and having to pay for the rights), like some supermarkets do with their own ‘radio’ channels, some stores even have their own bespoke ‘background’ music produced by the audio experts at PHMG.
We can create a custom soundtrack for your store, helping you stand out from the competition and attract more customers.
The impact of store music on shoppers
Improve shopper morale, conversion rates at the till and create brand recognition through consistent use of themed store music.
How store music increases sales
If you sell a wide range of products, it’s expected that people will spend a substantial amount of time in your location browsing through products to decide if something is a fit for them. Good music can improve the atmosphere and customer sentiment, which may lead to increased spend.
In-store messaging is a chance to up/cross sell
If you have customers on site looking at products/solutions, they’re already engaged with your brand. Recommending further products or solutions is a no-brainer.
How to select your music and messaging
When it comes to music you have to fit the style and tastes of your demographic, delivering music that suits them and is appropriate for the environment – for example, luxury stores may want something that sounds more classic and sophisticated. From a messaging standpoint, if you’ve got special offers available, it is a great way to share this information.
Types of retail messaging
This is the generic, run-of-the-mill messaging that you’d expect to hear in a retail store; things like opening times and other useful information for visitors.
The best opportunities in the retail space are to up-sell your shopper to a more expensive product, or cross-sell additional products while they’re already on the shop floor and in the mood to purchase from you.
If you have a fantastic value proposition on one of your products, it’s an opportunity to grow your revenue by promoting it to those customers. Think of these announcements almost like the information provided when customers are holding on the telephone, providing messages surrounding awards and accreditations, social media information, and the history or heritage of the company.
Why work with PHMG
We’re the world’s leading audio branding experts. With over 20 years’ experience and 32,000 clients, we have a wealth of experience in building out audio marketing strategies that deliver measurable return on investment.
Our audio productions resonate with audiences, helping to generate additional revenue while saving you money. We’ve delivered audio to some of the largest and most well-known brands in the world — you’ll have heard what we do without even realizing it.
Why is music important in a retail store?
How can retailers use music to drive sales?
What music should be played in a retail store?