In-store music and messaging

Choose the perfect music and messaging for your retail store with PHMG.

Want to have better engaging customers who have a better time in your facilities? Implementing location music/messaging will help you to keep clients entertained and in the mood to buy.

  • Set the mood and create a convivial atmosphere
  • Avoid licensing concerns
  • Grow shopper dwell time
  • Share important messages, like offers and opening hours

Get your free demo

Request a free audio branding demo and we’ll put together a bespoke sample just for your business.

What is in-store music?

In-store music has gained popularity over the years as a way to keep customers engaged and entertained.

Rather than playing popular music (and having to pay for the rights), like some supermarkets do with their own ‘radio’ channels, some stores even have their own bespoke ‘background’ music produced by the audio experts at PHMG.

We can create a custom soundtrack for your store, helping you stand out from the competition and attract more customers.

The impact of store music on shoppers

Improve shopper morale, conversion rates at the till and create brand recognition through consistent use of themed store music.

How store music increases sales

If you sell a wide range of products, it’s expected that people will spend a substantial amount of time in your location browsing through products to decide if something is a fit for them. Good music can improve the atmosphere and customer sentiment, which may lead to increased spend.

In-store messaging is a chance to up/cross sell

If you have customers on site looking at products/solutions, they’re already engaged with your brand. Recommending further products or solutions is a no-brainer.


Retail shopping

How to select your music and messaging

When it comes to music you have to fit the style and tastes of your demographic, delivering music that suits them and is appropriate for the environment – for example, luxury stores may want something that sounds more classic and sophisticated. From a messaging standpoint, if you’ve got special offers available, it is a great way to share this information.

Types of retail messaging

Store information

This is the generic, run-of-the-mill messaging that you’d expect to hear in a retail store; things like opening times and other useful information for visitors.

Product information

The best opportunities in the retail space are to up-sell your shopper to a more expensive product, or cross-sell additional products while they’re already on the shop floor and in the mood to purchase from you.

If you have a fantastic value proposition on one of your products, it’s an opportunity to grow your revenue by promoting it to those customers. Think of these announcements almost like the information provided when customers are holding on the telephone, providing messages surrounding awards and accreditations, social media information, and the history or heritage of the company.


Why work with PHMG

We’re the world’s leading audio branding experts. With over 20 years’ experience and 32,000 clients, we have a wealth of experience in building out audio marketing strategies that deliver measurable return on investment.

Our audio productions resonate with audiences, helping to generate additional revenue while saving you money. We’ve delivered audio to some of the largest and most well-known brands in the world — you’ll have heard what we do without even realizing it.

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Why is music important in a retail store?

The tempo, volume and style of the music you play can help to communicate your brand’s personality to customers before they even enter your door.

How can retailers use music to drive sales?

Music has an effect on everyone’s mood, and customer’s mood will be impacted by any wait times. For instance, customers standing in a line will tend to perceive that less time has passed if they’re hearing music that they like.

What music should be played in a retail store?

Calming music can help customers to slow down, enjoy browsing and relax into the retail experience, whereas faster music with a stronger beat can make them more energetic, and perhaps encourage a different kind of browsing. All in all, it’s down to the vibe you want to give your retail environment, and that’s something we can help with.