client overview
With origins dating back to 1840, The Howarth Timber Group has grown from a one-man operation into a nationwide network, supplying timber and building materials across the UK.
The brief, in brief
Communicate important, localised messages across branches, all under one unified voice.
The background
Since their establishment, the Howarth Timber brand has evolved from humble Yorkshire roots into a nationwide company. Now running 36 branches and employing over 1,000 people, the business has built a strong presence across the UK.
With growth comes expectations – and as Howarth Timber expanded, so too did the necessity for equally ambitious marketing. We were tasked with developing On-Hold Marketing that didn’t just talk timber, but shouted about the full scale of what The Howarth Timber Group has to offer.
The problem
As the Howarth Timber Group broadened their horizons, the business remained strongly associated with their heritage product, timber – but many customers were unaware of their other services and expertise.
This lack of awareness meant opportunities in other areas were being missed, and the company saw the need to better communicate the full scope of their products, services, opening hours, and specialist knowledge across every branch.
How we helped
As a forward-thinking company, The Howarth Timber Group wanted to stay true to their playful personality while maintaining a professional image. Our talented creatives collaborated to deliver a series of messages that captured their sense of humour.
Refreshed seasonally to match their services and promotions, every branch received content tailored to their local audience – keeping callers informed, engaged, and connected.
With the new audio in place, The Howarth Timber Group saw a clear increase in product awareness, website traffic, and sales opportunities. The enhanced customer experience now plays a key role in supporting their ongoing growth.
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Interested in how our audio productions could unlock the potential in your telephone system? Follow the link and we’ll put together a demo that’s tailored to your business – don’t worry, it’s totally free.
