client overview
Established in 1873, Gloucester Rugby is a professional rugby union club based in Gloucester – a historic city with a rich heritage.
The brief, in brief
Replace silence with engaging updates to enhance both communication and customer service.
The background
For more than 150 years, Gloucester Rugby has been at the heart of the West Country’s sporting scene. Since 1997, they’ve held their place in the top tier of English domestic rugby, with the Castle Grim Estate not just their fortress, but a year-round venue for concerts and events.
With a loyal supporter base and thousands of fans engaging with them every week, the club wanted to make every touchpoint count. We were tasked with transforming their on-hold experience – filling the silence with up-to-date, informative messages that deliver consistency across all platforms.
The problem
As the only rugby club within 25 miles, Gloucester Rugby attracts thousands of fans and eventgoers – many of whom still prefer to pick up the phone to buy tickets.
But with fixtures and event details constantly changing, the club needed a fast, reliable way to keep supporters informed and avoid missed sales. At the same time, it was essential to maintain their reputation and position within the rugby world by ensuring their marketing reflected their proud roots.
How we helped
When time is of the essence, pressure is high. So, our world-class copywriters worked at speed to craft compelling messaging that kept fans informed about upcoming fixtures, concerts, and events.
By making the most of every second on hold, we made sure supporters remained aware of the latest club updates – driving measurable growth in ticket sales and online traffic. And this all came together through an on-brand voiceover and bespoke music track that reflected the spirit of Gloucester Rugby.
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Interested in how our audio productions could unlock the potential in your brand?
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