client overview
Bidfood is a leading foodservice supplier, serving catering industries across the UK and beyond.
The brief, in brief
Communicate Bidfood’s rebrand consistently across all platforms.
The background
Founded in 1929, Bidfood has grown from its early days as Booker Foodservice into one of the UK’s leading suppliers of over 10,000 food, drink, and catering products.
Over the years, the company has undergone several name changes, and in 2017 – after separating from the Bidvest Group – they rebranded globally as Bidfood. This new name carried forward their proud heritage and passion for food.
Our role was to communicate this rebrand with professionalism, while ensuring their new sound stayed true to the trusted reputation Bidfood has built over nearly a century.
The problem
With a global audience to consider, it was important that the rebrand was communicated seamlessly on a large scale. Bidfood knew that they had to work quickly to minimise confusion, maintain customer confidence, and keep their network fully informed.
That meant getting the messaging and voice exactly right – professional, respectful, and instantly reassuring to their existing audience. And voilà – we made it happen.
How we helped
Professionalism sits at the core of Bidfood’s identity, so we worked closely with their team to find the perfect voice to embody this. By bringing every branch together under one approachable, consistent tone, we created clarity and reassurance at every touchpoint.
The result? A seamless customer experience that not only communicated the rebrand loud and clear, but reinforced Bidfood’s position as a trusted leader in the foodservice industry.
Get a free demo
Interested in how our audio productions could unlock the potential in your telephone system? Follow the link and we’ll put together a demo that’s tailored to your business – don’t worry, it’s totally free.
