client overview
AKZ Reinforcing is the largest steel reinforcement fabricator in Southeast Victoria and Gippsland.
The brief, in brief
Craft messaging that attracts, engages, and reinforces their brand.
The background
AKZ Reinforcing knows the importance of strong foundations – it’s what their business is built on. With roots dating back to the 1950s, they’ve grown from humble beginnings into a leader in the steel reinforcement industry.
Operating out of two sites in Hallam and Morwell, their 130+ skilled professionals supply reinforcement mesh, bars, accessories, and refabrication services to the building and construction sector across Australia.
They tasked us with ensuring every caller experienced their scale, strength, and reputation through custom on-hold messaging.
The problem
AKZ Reinforcing has always prided itself on quality service, strong relationships, and the ability to respond to customer needs quickly. But their phone system wasn’t set up to deliver on this.
Callers left on-hold were met with silence – a missed opportunity to build trust and assurance. They realised that they needed to fill this void through an enhanced auditory experience that kept customers connected instead of tuning out.
How we helped
We began by sitting down with the AKZ team to fully understand their priorities, their audience, and how their phone system could be better utilised. Based on that initial conversation, our copywriters created tailored scripts in line with their goals.
Crucially, the messaging was designed to respond to customer needs quickly, delivering the right information at the right time to keep callers informed and reassured.
Now, when customers are placed on hold, they’re no longer left in silence. Instead, they experience a complete audio journey that holds their attention and builds trust.
Get a free demo
Interested in how our audio productions could unlock the potential in your telephone system? Follow the link and we’ll put together a demo that’s tailored to your business – don’t worry, it’s totally free.
