From the familiar ring of a Teams call to the strategic use of soundscapes – dive into the neuroscience of sonic branding and how audio cues shape the way consumers perceive and remember you.

In this blog we’ll uncover global consumer caller insights and explore the telephony options for business leaders to help minimize frustrations, grow sales and improve the caller experience.

And how can you leverage our collective love a good night’s sleep to your advantage?

New research commissioned by PHMG has revealed that telephone usage is up significantly over the last 12 months, with consumers choosing the phone over chatbots and social media.

Our new survey of consumers across the US, UK and Australia has revealed that the telephone remains their overwhelmingly preferred method of contact when getting in touch with businesses.

A poll of business owners commissioned by PHMG has revealed that almost two in five (39%) businesses have received complaints about substandard hold music.

What we don’t know about telephone system technology isn’t worth knowing. But our interest in audio tech doesn’t end there; here are our key headlines from this year’s CES.

We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.

We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.